Tata To Introduce BaaS Scheme To More EVs To Garner High Volumes

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Tata Motors has plans to scale up its BaaS ownership plan following the introduction of such scheme in the Punch EV facelift

In a bid to accelerate EV sales at the affordable end of the market, Tata Motors has plans to scale up its battery subscription ownership plan. It is projected to make entry-level EVs more attainable for buyers shopping below Rs. 12 lakh – a segment that accounts for massive annual sales volumes but still contributes only a tiny fraction to the country’s EV penetration.

Under this flexible purchase scheme, customers can either pay the full ex-showroom cost up front or opt for a reduced purchase price – coupled with a usage-linked battery fee. For example, the recently launched Punch EV facelift is listed at Rs. 9.69 lakh while the subscription format drops the initial price to Rs. 6.49 lakh.

For battery usage, a rental charge of Rs. 2.6 should be paid per kilometre. The company believes this format can help neutralise key obstacles that often discourage first-time EV owners such as higher acquisition costs, uncertainty about driving range and taxation differences compared with petrol cars. Since India’s lower price bands collectively generate over 30 lakh passenger vehicle sales each year, a small change toward electrification could acts as a major volume puller.

Also Read: 2026 Tata Punch EV Facelift Launched At Rs. 9.69 Lakh With 468 Km Range

At present, about 10 per cent of buyers selecting compact small SUV lineup choose the electric version while cleaner propulsion options including CNG variants represent over 40 per cent of total demand. Internal projections suggest the electric share alone could climb into the 15 to 20 per cent range in the near future before potentially reaching close to a third by 2030.

Encouragingly, certain regions have demonstrated increasing acceptance than the national average. Cities such as Jaipur and states like Kerala have reported adoption levels approaching 30 to 40 per cent for cleaner technologies indicating that supportive infrastructure and awareness can dramatically influence purchasing behaviour.

Also Read: New Tata Punch.ev Variant-Wise Features Detailed

Tata expects that the introduction of larger battery options will further consolidate demand by improving usability for longer trips between cities. In the foresight, the automaker intends to introduce the subscription-based battery approach across more electric models while also developing future products from the outset as EV-only offerings.

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