Ather Introduces Official Offers Of Up To Rs. 20,000 On Rizta & 450 Series

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Ather has rolled out limited time offers of up to Rs. 20,000 on Rizta and 450 series electric scooters in India

Electric two-wheeler manufacturer Ather Energy has announced a promotional campaign for its scooter lineup in India. As part of the initiative, buyers can receive total benefits of up to Rs. 20,000 on select models including the Ather Rizta and scooters from the Ather 450 Series range. The offer will be available at Ather Experience Centres across the country until March 31, 2026.

The benefits are made up of several components that collectively reduce the effective purchase cost. Customers using select credit cards can receive a discount of Rs. 10,000. The company is providing a direct cash reduction of Rs. 6,500 on eligible purchases. Buyers will also receive an extended components warranty package valued at Rs. 3,500 – bringing the combined customer advantage close to Rs. 20,000 during the promotional timeline.

With these incentives in place, the starting price of certain models has been revised temporarily. The Rizta S now carries a price tag of Rs. 1,04,758 (ex-showroom Mumbai) while the entry-level Ather 450S is currently priced at Rs. 1,13,100 (ex-showroom Mumbai). In addition to the company-led incentives, buyers can also take advantage of the PM E‑Drive Scheme which currently provides a subsidy of Rs. 5,000 for eligible electric two-wheelers.

The benefit is also scheduled to remain in effect only until March 31, 2026. Positioned as a practical electric scooter appealing to families, the Ather Rizta is driven by a 4.3 kW Permanent Magnet Synchronous Motor that produces 22 Nm of torque and enables a top speed of 80 kmph. The scooter is offered with two lithium-ion battery choices: a 2.9 kWh pack capable of delivering an IDC range of 123 km and a larger 3.7 kWh battery that extends the claimed range to around 160 km on a single charge.

Charging duration depends on the battery configuration with the smaller pack requiring about 8.3 hours for a full recharge while the larger unit can reach 80 per cent capacity in 4.5 hours when paired with a faster charger. It features a long 900 mm seat and a large boot. Suspension duties are handled by telescopic forks at the front and a rear monoshock setup. Braking hardware includes a 200 mm disc at the front and a 130 mm drum at the rear – supported by a Combined Braking System.

The Ather 450 Series is built around a hybrid aluminium chassis and the lineup includes the 450S, the more powerful 450X and the flagship 450 Apex. Across the range, the scooters share several mechanical components such as telescopic front suspension, a rear monoshock and dual disc brakes supported by CBS. They ride on 12-inch alloy wheels and offer a ground clearance of around 170 mm while under-seat storage capacity stands at 22 litres.

The 450S uses a 5.4 kW electric motor producing 22 Nm of torque and can reach a top speed of 90 kmph while delivering an IDC range of up to 161 km. Moving up the range, the 450X features a 6.4 kW motor generating 26 Nm of torque and can accelerate from 0 to 40 kmph in 3.3 seconds. At the top sits the 450 Apex, equipped with a more powerful 7.0 kW motor that allows the scooter to reach a top speed of 100 kmph while completing the 0 to 40 kmph sprint in about 2.9 seconds. Battery options across the 450 lineup include 2.9 kWh and 3.7 kWh packs.

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New Tata Sierra Gets Past One Lakh Bookings, Production Ramps Up

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New Tata Sierra has gone past the one lakh booking milestone in just a few months; available in three engine and as many gearbox choices

The return of the Tata Sierra in its new avatar has been well received by Indian buyers. Since bookings opened late last year, customer interest has continued to grow rapidly – pushing total reservations beyond the one lakh mark across the country. In response to the strong demand, Tata Motors has begun increasing production to shorten delivery timelines and meet the growing order backlog.

Positioned above the Tata Curvv in the company’s SUV lineup, the Sierra was launched in November 2025 with prices ranging from Rs. 11.49 lakh to Rs. 21.49 lakh (ex-showroom). The SUV is available in a wide range of trims including Smart+, Pure, Pure+, Adventure, Adventure+, Accomplished and Accomplished+ – allowing buyers to choose from multiple feature combinations and powertrain configurations.

Deliveries of the Sierra began around mid-January 2026 and within a short period the company had already shipped more than 14,000 units to dealerships and customers by February. Production is gradually being scaled up at Tata’s manufacturing facilities with suppliers working closely with the automaker to ensure a steady flow of components.

Also Read: Tata Offers Huge Discounts Across ICE & EV Models In March 2026

Despite these efforts, the current order volume means customers will still need to wait a few months for delivery. The Sierra presently carries a waiting period of roughly three to four months based on the variant selected. Models equipped with automatic gearboxes generally require a longer wait while diesel-powered versions also take slightly more time to arrive compared to petrol variants.

Colour preferences are also playing a role in delivery timelines. Among the available options, Munnar Mist (Greenish Grey shade) has quickly become the most popular shade among consumers. Other colour schemes are Coorg Clouds (White), Pristine White, Pure Grey, Bengal Rouge (Red) and Andaman Adventure. Under the bonnet, the Sierra offers three engine choices.

Also Read: Tata Outsells Mahindra To Finish 2nd In Feb 2026 Sales

The entry-level 1.5-litre naturally aspirated petrol engine produces 106 PS and 145 Nm while a 1.5-litre turbocharged petrol motor delivers 160 PS and 255 Nm. The diesel lineup features a 1.5-litre engine producing 120 PS and up to 280 Nm of torque. The transmission choices are a six-speed MT, a six-speed AT and a seven-speed dual clutch automatic unit.

Built on Tata’s new ARGOS architecture, the Sierra combines retro-inspired styling cues with modern details. The cabin features a three-screen dashboard layout, a JBL sound system with a dashboard soundbar, wireless charging, panoramic sunroof and a powered tailgate. It also gets Level 2 ADAS, a 360-degree camera system, etc.

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Top 5 Highlights Of The Renault Bridger Compact SUV

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Renault Bridger, a new compact SUV based on a shortened version of the RGMP platform that underpins the India-spec all-new Renault Duster

As part of its new futuREady strategy, Renault has confirmed plans to launch four cars in India by 2030. One of these models will be the Renault Bridger, a compact SUV aimed at adventure-minded customers. Here are the top five highlights of the upcoming compact SUV:

1. Squarish body

A squarish body with upright front and rear fascias, boxy headlamps, flattish bonnet and roof, flared wheel arches, a straight beltline, and muscular shoulders will lend the Renault Bridger an authentic SUV look. While the concept version features 18-inch wheels, the production version could come with 17-inch wheels, which would still be quite big for a vehicle of this size.

Also Read: All-New Renault Duster To Officially Launch In India On March 17

2. High ground clearance

Besides a boxy shape, the Renault Bridger would boast a high ground clearance of about 200 mm. This would give it a strong road presence and also protect its underbody from speadbreakers and potholes. That, along with extremely short overhangs, should make the Bridger the perfect vehicle for light off-road adventures.

3. Tailgate-mounted spare wheel

A tailgate-mounted spare wheel would further add to the proper SUV look of the Renault Bridger. Besides building its character, it would free up space in the boot. The concept version offers 400 litres with the rear seat up, and the production version’s capacity is likely to be around the same.

Also Read: Renault And Nissan To Launch 5 New SUVs In India

4. Class-leading space

Renault says the Bridger offers 200 mm of knee room at the rear in the concept version, which is the highest in this segment. The production version is likely to be just as spacious. Thanks to the conventional proportions of the vehicle, headroom should also be generous, both at the front and rear.

5. Multiple powertrains

The Renault Bridger will offer the widest range of powertrain options, ranging from ICE to hybrid electric and pure electric. The ICE variant is likely to be introduced first, with a choice of an all-new 1.2-litre naturally aspirated petrol engine and a 1.0-litre turbocharged petrol engine that develops 99 hp and 160 Nm of torque. A 6-speed manual transmission will likely be standard, and a CVT will likely be available as an option. The hybrid and pure electric variants could follow in a phased manner starting in mid-2027.

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Mahindra Offers Huge Discounts Of Up To Rs. 4 Lakh In March 2026 In India

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Mahindra is offering good discounts on XUV 400, XUV 700, Scorpio Classic and others in March 2026 in India

As the financial year approaches its closing stages, automakers across India are introducing aggressive offers to garner more sales. Mahindra & Mahindra has also brought in a series of attractive consumer schemes this month covering several SUVs in its portfolio. Depending on the model and variant, the total value of incentives reaches as high as Rs. 4 lakh in some cases.

A large portion of these benefits applies primarily to Model Year 2025 units as dealerships attempt to clear remaining inventory before the start of the next FY. Meanwhile, recently manufactured Model Year 2026 vehicles generally receive smaller benefits – mostly limited to accessories or exchange incentives. As a result, customers willing to purchase slightly older stock can secure significantly higher savings this month.

Among the models receiving moderate discounts is the ever popular Mahindra Bolero. Variants such as B4, B6 and B8 receive around Rs. 10,000 cash discount along with Rs. 10,000 worth of accessories while the B6 Optional variant gets Rs. 20,000 cash support plus accessories – taking total benefits to roughly Rs. 30,000 based on eligibility for additional exchange incentives.

Also Read: Mahindra Sales Analysis Feb 2026 – Scorpio, Thar, Bolero, XUV 7XO, XEV 9s

Model	Variant (Max Discount)	Cash Discount	Total Benefits
XUV 400 Pro	EL Pro	Rs. 4,00,000	Rs. 4,00,000
XUV 700	AX5 / AX5 Select	Rs. 1,70,000	Rs. 2,00,000
Scorpio Classic	Classic S	Rs. 85,000	Rs. 1,25,000
XUV 3XO	AX7L TGDI	Rs. 55,000	Rs. 80,000
Bolero	B6 Optional	Rs. 20,000	Rs. 30,000
Bolero Neo	N8	Rs. 20,000	Rs. 30,000

The more modern Mahindra Bolero Neo also receives offers this month. Built on a ladder-frame platform and positioned as a more comfortable alternative to the traditional Bolero, the SUV receives benefits of up to Rs. 30,000 on select trims. Variants like N8 receive around Rs. 20,000 cash discount along with Rs. 10,000 accessories while other trims such as N4, N10 and N11 receive accessory packages and smaller cash benefits.

Moving higher in the lineup, the Mahindra Scorpio Classic receives far more substantial incentives. The Classic S variant attracts Rs. 85,000 in cash discounts along with Rs. 40,000 worth of accessories – taking total potential benefits to around Rs. 1.25 lakh. Even the S11 variant receives offers close to Rs. 1 lakh.

Also Read: Production Mahindra BE.07 Spied For The First Time, Launch Next Year

Pic Source: RakeshDev C R

In the compact SUV space, the Mahindra XUV 3XO is also available with notable incentives on select variants. Higher trims such as AX7L TGDI receive benefits of up to Rs. 80,000 including Rs. 55,000 cash discount and Rs. 25,000 accessory package. The mid-spec variants like MX2, MX3 and AX7 also receive decent savings this month.

The biggest discounts within the range are offered on the electric Mahindra XUV 400 Pro. The EL Pro variant receives benefits reaching Rs. 4 lakh – making it one of the most aggressively discounted EVs in the market currently. Meanwhile, the EC Pro variant gets around Rs. 1.25 lakh in incentives. Alongside this, the Mahindra XUV 700 which has been replaced by XUV 7XO also receives offers of up to Rs. 2 lakh on select variants.

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Rebadged Jaecoo J5 EV Spied On Test, To Be JSW’s Midsize e-SUV?

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Jaecoo J5 EV is a low-cost Chinese car and will compete with the Hyundai Creta Electric and Maruti e Vitara in India

JSW Group is set to make an independent entry into the Indian auto market through its new subsidiary, JSW Motors. However, initially, its products will be cars licensed from the Chinese conglomerate Chery Auto. While the first model will be a rebadged version of the T2 from Chery’s Jetour brand, the second one will be a similar derivative of the J5 EV from the Chinese company’s Jaecoo brand.

Following the rebadged Jetour T2, the rebadged Jaecoo J5 EV has been spied on test in India. The Jaecoo J5 EV is an electric mid-size SUV designed with proportions strikingly similar to the Range Rover Sport and Range Rover Evoque. It measures 4,380 mm in length, 1,860 mm in width, and 1,650 mm in height and has a 2,620 mm wheelbase.

The Jaecoo J5 EV features a sleek exterior. A blanked-off upper grille area and 18-inch aero wheels immediately give away its EV credentials, while swept-back rectangular headlamps, a subtly rising beltline, a sloping roofline, a sharply raked angled rear windscreen, and slim tail lamps give it a dynamic styling.

Also Read: JSW MG Motor To Launch 3 Electrified SUVs By Next Year

Pic Source: Powerdrift

The interior is minimalist and highly digital, which enhances the sense of space. The horizontal dashboard has a flattish top and integrates compact AC vents as well as an 8-inch digital instrument cluster. A free-standing 13.2-inch portrait touchscreen visually connects the dashboard to the centre console in a waterfall-style design.

Internationally, the Jaecoo J5 EV is offered with other features such as a 1.45 m2 panoramic fixed glass roof, ventilated front seats with 6-way (driver side)/4-way (passenger side) power adjustment, a dual-zone automatic climate control system, and a 50-watt wireless smartphone charger. On the safety front, it gets a 360º camera system, transparent chassis view, an extensive suite of advanced driver assistance systems, and six airbags.

Also Read: MG Starlight 560 Hybrid Spied In India For The First Time

Powering the Jaecoo J5 EV is a single, front-mounted motor that generates 155 kW (208 hp) and 288 Nm of torque, drawing energy from a 58.9 kWh LFP battery pack. This setup allows the vehicle to accelerate from 0 to 100 km/h in 7.7 seconds, reach a top speed of 175 km, and drive up to 402 kilometres on a single charge, as per WLTP.

In an interview with CNBC TV-18 at Davos 2026, Parth Jindal, the Managing Director of JSW Cement and JSW Paints and Director of JSW Energy, said that JSW Motors will launch its second car in January 2027 and price it between 15 and 20 lakh rupees (ex-showroom). Jindal did not explicitly say so, but he was almost certainly referring to the rebadged Jaecoo J5 EV.

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Triumph Reaches One Lakh Sales Milestone In India Courtesy Of Bajaj

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The partnership between Triumph and Bajaj began gaining strength from the second quarter of 2023 and since then the growth trajectory has been notable

Triumph Motorcycles has reached a significant milestone in the Indian market with more than one lakh motorcycles now running on the country’s roads. It indicates an important moment for the British brand’s expansion in India and shows the good reception its motorcycles have among enthusiasts, especially the 400 cc models. Backed by its collaboration with Bajaj Auto, the brand has rapidly strengthened its position in the entry-level middleweight motorcycle segment.

The partnership between Triumph and Bajaj began gaining strength from the second quarter of 2023 and since then the growth trajectory has been notable. The synergy of combining Triumph’s global engineering expertise with Bajaj Auto’s manufacturing capabilities, research and development resources and extensive distribution network has worked a treat.

The alliance has managed to scale up operations at an impressive rate. One of the most visible outcomes of this partnership has been the expansion of Triumph’s retail footprint across India. The brand is now present in over 200 towns – supported by a network of more than 230 retail outlets. Besides sales numbers, Triumph Motorcycles has also invested in building a strong rider community in India.

Also Read: Triumph Tracker 400 Breaks Cover With More Power, India-Bound?

Initiatives such as World of Triumph and the globally recognised Distinguished Gentleman’s Ride have helped bring enthusiasts together. Triumph has also been actively organising riding events tailored for Indian terrain and riding preferences. Programs such as Triumph Tiger Trails, Scrambler Rides, Bike Nights and curated rides through scenic routes like the Western Ghats twisties have allowed riders to experience the motorcycles in environments that suit their character.

Another key factor behind the milestone is the local manufacturing of the Triumph 400 series in India. The motorcycles produced here are not limited to the domestic market. They are exported to 18 international markets including countries such as Japan, Australia, Mexico, Taiwan and South Korea. The global export strategy points the finger at how India has become an important production hub within Triumph’s international operations.

Also Read: New 350 cc Triumph Bikes To Be Launched Soon, Confirms Rajiv Bajaj

The Speed 400 and the Speed T4 have been well received by customers for their aggressive price, top-notch build quality and performance. The versatile range also boasts Scrambler 400X and Thruxton 400 which was introduced recently. Bajaj, Triumph and KTM are currently looking to bring in sub-400 cc engines to leverage the GST 2.0 tax cuts.

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Toyota Model Wise Feb 2026 Sales – Fortuner, Glanza, Innova, Hyryder, Camry

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Toyota garnered a total of 30,737 units in February 2026 as against 26,414 units with a YoY growth of 16 per cent in India

Domestic sales for Toyota Kirloskar Motor stood at 30,737 units in February 2026 – showing a 16 per cent year-on-year increase compared to 26,414 units sold during the same period last year. On a month-on-month basis, sales remained almost unchanged as the company recorded 30,630 units in January 2026.

The brand finished fifth in the overall manufacturers’ sales standings with 7.3 per cent market share. Toyota’s growth continues to be supported by its own range of SUVs, MPVs and rebadged models developed through its partnership with Maruti Suzuki. Heading the way was the Toyota Urban Cruiser Hyryder which recorded a total of 9,359 units.

The tally ensured a massive 117 per cent growth compared to 4,314 units sold during the same month in 2025. The month-on-month performance also improved slightly as the model registered 9,156 units in January 2026 with a 2 per cent increase. The strong hybrid demand and the ever-rising interest in midsize SUVs have helped the Hyryder achieve this growth.

Also Read: 3 New Toyota SUVs Likely To Be Launched In India This Year

Model	Feb 2026	Feb 2025	YoY
Hyryder	9,359	4,314	117%
Innova + Hycross	8,703	8,449	3%
Glanza	3,212	4,596	-30%
Fortuner	3,076	2,876	7%
Taisor	2,854	3,604	-21%
Rumion	2,817	2,099	34%
Hilux	321	248	29%
Camry	203	209	-3%
Vellfire	145	19	663%
LC300	47	0	0%

The second position was secured by the Toyota Innova Hycross along with the Toyota Innova Crysta with combined sales of 8,703 units in February 2026 – 3 per cent higher than the 8,449 units sold in February 2025. However, the MPV lineup witnessed a month-on-month decline of 8 per cent – down from 9,455 units in January 2026.

The Toyota Glanza posted 3,212 units in February 2026 with a 30 per cent drop compared to 4,596 units recorded in February last year. Nevertheless, the premium hatchback showed some recovery on a monthly basis with 8 per cent growth over 2,978 units sold in January. The Toyota Fortuner, meanwhile, continued to perform steadily with 3,076 units – a 7 per cent YoY rise and a marginal 1 per cent MoM increase.

Also Read: Toyota Rumion Gets Nearly 1 Lakh Cheaper, Now Priced From Under 10 Lakh

The Toyota Taisor registered 2,854 units last month. While this figure was 21 per cent lower than the 3,604 units sold a year ago, the SUV still showed positive momentum month-on-month with 13 per cent growth over 2,521 units in January. Meanwhile, the Toyota Rumion recorded 2,817 units – improving 34 per cent YoY from 2,099 units but its monthly numbers remained nearly unchanged.

Lower volume models also contributed to Toyota’s total tally. The Toyota Hilux pickup delivered 321 units – representing a 29 per cent increase compared to 248 units in February 2025. The more premium Toyota Camry sold 203 units – showing a 3 per cent decline YoY but still posting a 10 per cent improvement over January’s 184 units.

At the top end of the lineup, luxury models such as the Toyota Vellfire and Toyota Land Cruiser 300 saw smaller volumes but notable growth. The Vellfire MPV recorded 145 units with a significant 663 per cent YoY jump from 19 units last year while the LC300 registered 47 units compared to none in February 2025.

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