Tata Motors Aims To Continue Holding A Market Share Of Over 50% In Electric Cars

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Tata Motors scramble to secure its foothold in the electric car space as market share drops by 17% year-over-year to 53.52% in FY2025

With rising competition among electric cars, Tata Motors has begun to see a considerable decline in its market share. The company still aims to continue ruling the new and emerging category, though.

In a recent interview with PTI, Shailesh Chandra, the Managing Director of Tata Motors Passenger Vehicle (TMPV) and Tata Passenger Electric Mobility (TPEM), said that Tata Motors aspires to continue holding a market share of more than 50% in the mid to long term when it comes to electric cars. Chandra was sharing the company’s ambitions for the period of one and a half to two years and beyond.

Competition is intensifying particularly from JSW MG Motor, which is rapidly expanding and optimising its EV line-up. The company’s MG Windsor EV in particular has taken the market by storm, becoming the best-selling electric car in India for seven months consecutively.

Also Read: Upcoming Tata SUVs In India 2025-26 – ICE And EVs

The MG Windsor EV falls in what Tata Motors classifies as a key 12-20 lakh-rupee segment. “This is where the whole action is,” Chandra said during the company’s Q4 FY2025 earnings conference call on 13 May. “Right now (our) market share would be about 30-33% in this segment but this is the crucial segment where maximum volume would lie,” he added.

Along with intensifying competition in the 12-20 lakh-rupee segment, Tata Motors is facing a major setback in fleet sales. “A big part of the loss in volume has come because of the loss of volume in the fleet segment,” Chandra told PTI.

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To regain strength in its electric category business, Chandra assured Tata Motors will continuously expand and renew its electric car line-up to stay on top of the game. The company plans to make its existing products in the 8-12 lakh-rupee segment more competitive. It enjoys a market share of over 75% in this segment with the Tiago.ev and Punch.ev. In the 12-20 lakh-rupee segment, the company is “trying to bring more compelling options” with the Nexon.ev and Curvv.ev, Chandra said. The company also offers the Tigor.ev in this segment.

Next month, Tata Motors will enter the 20 lakh-rupee-plus segment with the Harrier.ev. The company plans to launch the Sierra.ev in the same price segment towards the end of the year. This isn’t a major segment in terms of volumes, but could mean a great deal in profitability and brand building.

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