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Besides the heavy contribution of the SUVs, the demand for diesel-powered vehicles also witnessed a rise especially in the rural circuits, stated Hyundai
Hyundai India sales in the domestic market were primarily driven by SUVs as they accounted for 71 percent of the overall sales in the second quarter (Jul-Sep) of this financial year (FY26). The company stated that its SUV portfolio consisting of models such as Exter, Creta, and Venue was in massive demand in several rural circuits. It even went on record to state that the diesel fuel trim was favoured by most of the buyers. Hyundai sold a total of 99,220 SUVs during the Q2 FY26 with a YoY growth of 71 percent from the earlier 69 percent.
Diesel-powered vehicles accounted for 23 percent of the overall sales in Q2 of FY26. The rural markets contributed to a record 24 percent in total sales achieved by the brand during the last quarter. The share of the SUVs in the rural market sales stood at 72 percent, which was marginally higher than that in the urban markets. “Rural contribution reached a record 23.6–24 per cent this (Q2) quarter, with rural SUV share at 72 per cent, slightly higher than urban,” Garg said.
“More than 60 per cent of Hyundai’s buyers are under 40 years old, reflecting strong confidence in the brand,” said Tarun Garg, Whole-time Director & Chief Operating Officer during the Q2 post-earnings call. Hyundai India retailed a total of 139,521 units in the domestic market during the last quarter with a YoY de-growth of 6.8 percent. However, the export volumes increased during this quarter with YoY growth of 21.5 percent.
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“Wholesales and retails were affected; customers postponed purchases until clarity emerged,” said Garg, adding that the quarter was a “transformative step” for the industry. Hyundai said in an official statement that rural buyers are highly cost-conscious and hence, they delayed purchases in order to get clarity on the new GST rates. In particular, Hyundai Venue sales were affected the most due to the arrival of the new model on Nov 4.
Hyundai exported 51,400 units during the last quarter from India with key markets being the Middle East and Mexico. While the Aura and Venue contributed the most to the Middle East exports, the Grand i10 Nios hatchback was the most shipped model from India to South Africa. The Alcazar was also exported in decent numbers. “Strong global demand and product competitiveness will help us exceed our FY26 export guidance,” Garg noted.
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Hyundai posted a strong EBITDA of Rs 24,289 million (Earnings Before Interest, Taxes, Depreciation, and Amortization) in the second quarter of FY26 due to higher exports, quality of sales and cost optimization. “HMIL did not join the discount war even during the GST transition, which helped sustain profitability,” Garg added.
Hyundai has held the position of India’s second largest automotive brand for the longest time in the passenger vehicle segment in terms of sales volumes. However, in the last few months, it has been dethroned from this position by home-grown auto brands namely Tata Motors and Mahindra & Mahindra due to massive surge in the sales of SUV models.
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