Luxury Car Sales H1 2026 – BMW Beats Mercedes, JLR, Audi & Volvo

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In the first half of 2026, sales in the luxury car segment increased by 4 per cent as BMW Group led the way ahead of Mercedes-Benz

The volume sales in the luxury car space in the first half of 2026 saw a total of 26,688 units enabling an increase of 4 per cent over the corresponding period last year according to Vahan data. The figures show BMW Group India retaining the top position ahead of Mercedes-Benz India while Land Rover India continued to hold third place.

Audi, Volvo and Lexus ended the six-month period in positive territory whereas brands including Porsche recorded declines compared to H1 2025. BMW Group India remained the largest luxury car manufacturer in the country during the January to June 2026 period after retailing 10,043 units. The company posted 15 per cent year-on-year growth and accounted for 38 per cent of the total luxury vehicle market.

Crossing the 10,000 unit sales mark in just six months also led BMW to widen the gap over its closest rival despite healthy competition across multiple vehicle segments in the luxury realm. Mercedes-Benz India occupied second position after posting a total of 9,472 units. The German luxury marque held a 35 per cent share of the market but recorded a 3 per cent decline compared to the first half of last year.

Rank	Luxury OEM	H1 2026 Retail Sales	YoY Growth
1	BMW Group	10,043	15%
2	Mercedes-Benz	9,472	-3%
3	JLR	3,039	-5%
4	Audi	2,182	3%
5	Volvo	874	4%
6	Lexus	759	3%
7	Porsche	319	-22%
Total		26,688	4%

Even so, the difference separating Mercedes from BMW remained relatively small at 571 units – indicating appreciable competition at the top end of the car market. The recently launched CLA BEV along with the EQS SUV, the S-Class, Mercedes-Maybach range, Mercedes-AMG cars and V-Class have emerged as key contributors according to the brand.

Jaguar Land Rover finished third after registering 3,039 retail sales with an 11 per cent market share. The British automaker witnessed a 5 per cent decline on a year-on-year basis. Audi India followed in fourth position after selling 2,182 units as it posted a 3 per cent growth while securing an 8 per cent share of the luxury market.

2025 Land Rover Defender

Audi remained the only manufacturer outside the top three to cross 2,000 units during the first six months of the calendar year. Among the remaining luxury manufacturers, Volvo retailed 874 units by improving 4 per cent over H1 2025. Lexus India also moved ahead by 3 per cent as it ended the period at 759 units. Both brands accounted for 3 per cent of the market each. Porsche India reported 319 retail units with 22 per cent de-growth.

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Tata Sierra EV Pure Base Variant – Packs Pano Sunroof, 18-inch Alloys & More

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Tata Sierra EV is available with a packed features list right from the base Pure variant which is priced at Rs. 18.79 lakh (ex-showroom)

Tata Motors has positioned the Pure variant as the entry point to its Sierra EV electric SUV lineup for a price tag of Rs. 18.79 lakh (ex-showroom). Despite sitting at the bottom of the range, the Pure trim comes loaded with equipment that was previously reserved for higher variants in many SUVs. It is offered with the 63 kWh battery pack in rear-wheel-drive form and sits below the Pure S, Adventure, Empowered and Empowered A grades.

On the outside, it gets full-width LED lighting, projector LED headlamps, flush-fitting door handles, signature Sierra rear quarter glass, 18-inch alloy wheels, body-coloured door handles, roof spoiler, shark-fin antenna and Ultra Glide suspension which combines an independent multi-link rear setup with Frequency Dependent Damping (FDD).

Tata also offers a voice-assisted panoramic sunroof on the base variant which is apparently a feature rarely seen at this price point. The SUV carries an upright stance along with generous ground clearance and squared-off proportions that stay close to the concept shown earlier and in line with its ICE counterpart. Stepping inside, the Acti.ev+ platform model gains a dual-tone cabin finished with fabric upholstery.

The equipment list includes a 12.3-inch touchscreen infotainment system, an 8-speaker audio system comprising four speakers and four tweeters, automatic climate control, wireless Android Auto and Apple CarPlay, steering-mounted controls, connected car technology through the iRA.ev suite with more than 70 connected functions and 5G capability, multiple USB charging ports, keyless entry and drive modes.

Tata has also equipped the SUV with a rotary drive selector and regenerative braking functions. It is high on safety as well as the base trim comes equipped with Electronic Stability Program featuring 19 safety functions, six airbags, ABS with EBD, traction control, hill hold assist, tyre pressure monitoring system, ISOFIX child-seat anchors, rear parking sensors and a comprehensive set of active safety systems.

Mechanically, it uses a 63 kWh battery pack driving the rear wheels while larger battery and all-wheel-drive options are reserved for high-end variants. The lineup offers a claimed driving range of up to 665 km in larger battery form with the real-world range standing between 510 and 530 km. Bookings are underway and deliveries are scheduled to commence from mid-July.

The base variant will be good enough for a range of 440 to 460 km on a single charge in real-world conditions. At its starting price, the Sierra EV takes on rivals such as the Mahindra BE 6, Maruti Suzuki e Vitara, Toyota Ebella, Hyundai Creta Electric, MG ZS EV and BYD Atto 3 and it is a package worth having a look at in terms of value for money.

Features Base Variant

• Ultra Glide Suspension
• Bi-LED Projector Headlamps
• R18 Alloy Wheels
• 31.24 cm Infotainment Touchscreen
• 8 Speakers (4 Speakers + 4 Tweeters)
• Electronic Stabilty Program (ESP) with 19 Features
• iRA.ev Connected Car Suite with 70 Features & Advance 5G
• 26.03 cm Digital Cockpit
• Auto Headlamps
• Rain Sensing Wipers
• Prismatic IRVM
• Rear Camera with Park Assist Guides
• Drive Modes (Economy, City & Sports)
• EV Route planner for Android Auto^TM
• All Wheel Disc Brakes
• Wireless Android Auto^TM & Apple CarPlay^TM
• 6 Airbags (Driver, Co-Driver,Curtain & Side Airbags)
• 2 Front USB C (15W Multimedia + 65W Charging)
• 2 Rear 65W USB C

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JSW MG Motor Confirms Launching 2 New EVs & 1 PHEV This FY In India

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MG says two electric vehicles and one plug-in hybrid are on the way on the back of Windsor crossing 75,000 sales in less than two years

JSW MG Motor India has confirmed an expansion of its New Energy Vehicle portfolio by announcing that two new electric vehicles and one plug-in hybrid vehicle will be launched during the current financial year. The announcement came alongside another significant milestone for the MG Windsor which has crossed 75,000 unit sales in less than two years since entering the market.

The electric crossover has also sold more than 19,000 units during the first half of CY2026. The forthcoming plug-in hybrid SUV will become MG’s first locally launched PHEV in India and is scheduled to arrive on July 16, 2026. The model is expected to draw heavily from the Wuling Starlight 560 sold overseas.

As opposed to conventional strong hybrids, the SUV combines a petrol engine with a substantially larger battery pack. It enables noticeable pure-electric driving before the petrol engine comes into operation. Internationally, the Starlight 560 is offered with a modern plug-in hybrid system pairing a 1.5L NA Atkinson Cycle petrol engine with an electric motor and a 20.5 kWh LFP high capacity battery.

Also Read: MG Windsor EV Gets Past 75,000 Unit Sales In Under 2 Years In India

It has a combined power output of 197 bhp and 230 Nm of torque. The PHEV version accelerates from 0 to 100 kmph in 9.7 seconds and the EV-only range stands at over 100 km. It is capable of covering daily commutes in EV mode while also delivering the flexibility of long touring without depending on charging infrastructure. The platform also supports a pure battery electric derivative opening the possibility of another future addition to MG’s Indian portfolio.

Having also been spotted testing, it comes with a 56.7 kWh battery pack offering a range of up to 530 km in the CLTC cycle and it delivers 134 bhp and 200 Nm. While the company has not officially confirmed the electric version, the existence of both BEV and PHEV configurations gives MG greater flexibility as customer preferences continue to grow. Further insight into MG’s technology roadmap will emerge during the company’s MG Tech Day global presentation later today.

Also Read: JSW MG Motor Records Highest-Ever Wholesale In June 2026 In India

The event will feature the world premiere of two new MG concept cars ahead of their public appearance at the Goodwood Festival of Speed. MG will also demonstrate its latest intelligent driving technologies, outline its progress in robotaxi development and present its next generation Hybrid+ powertrain. Another highlight will be the introduction of MG’s Solidcore battery technology which the company says is ready for mass production.

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Mercedes-Benz India Posts Best Ever H1 Sales, EVs Share Doubles

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Top-end luxury models account for a record 28 per cent of sales as Mercedes-AMG volumes jump 50 per cent in the first half of 2026

Mercedes-Benz has registered its highest ever first half sales performance in India by retailing 9,768 units between January and June 2026. The luxury carmaker recorded 9 per cent year-on-year growth over H1 2025 while also delivering its best ever second quarter with 4,637 units with a 10 per cent increase. The company says volumes remained healthy across its portfolio and expects the positive momentum to carry forward into the second half of the year.

One of the biggest contributors to the record performance came from the top-end luxury portfolio. Vehicles in this category accounted for 28 per cent of total sales during H1 2026, the highest share achieved by Mercedes-Benz India so far. The segment expanded by more than 20 per cent supported by healthy volumes for the S-Class, Mercedes-Maybach range, Mercedes-AMG models and the recently introduced V-Class luxury MPV.

The performance division also delivered a notable result. Mercedes-AMG sales climbed 50 per cent during the first six months of 2026. The German company also highlighted good customer response to the new V-Class which has opened an entirely new product space within the luxury MPV segment. Bookings for the V-Class will reopen this month while customer deliveries are scheduled to commence in the festive season.

Also Read: First Ever Mercedes-Benz S-Class PHEV Launched, 115 Km EV-Only Range

Battery electric vehicles continued to consolidate their contribution as well. Mercedes-Benz said BEV penetration doubled to 14 per cent of its total sales during the second quarter of 2026. The recently launched CLA BEV emerged as a major contributor behind the increase alongside the EQS SUV which currently stands as the company’s best-selling luxury electric SUV in India.

The long-wheelbase E-Class retained its position as Mercedes-Benz India’s highest-selling luxury sedan. According to the company, sales demand remained particularly high for the E 450 variant helping the executive sedan maintain its leadership within the segment despite growing competition from SUVs.

Also Read: Mercedes-Benz CLA Electric Launched At Rs. 55 Lakh – 792 Km Range

Mercedes-Benz is also preparing to widen its retail footprint in the coming months. The company has confirmed that five new luxury outlets will open across key emerging markets in Q3 2026 including a new facility in Varanasi. The brand steps into the second half of 2026 with notable surge in sales across conventional luxury vehicles and battery electric models.

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Nissan Tekton Midsize SUV Global Debut Tomorrow In India – All Key Details

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Nissan will unveil the Tekton on July 9 as its all-new midsize SUV with underpinnings shared with Duster, Patrol-inspired styling and a feature-loaded cabin

Nissan is all set to take the wraps off the Tekton on July 9 as it is preparing for its global debut. The new midsize SUV will be slotted above the Magnite in the company’s domestic lineup. Sharing its underpinnings with the latest Renault Duster while utilising a completely different design philosophy, the SUV is expected to play a central role in shaping Nissan’s future in India.

Nissan Tekton Design

The Tekton has been developed with styling inspired by the global Nissan Patrol. Official teasers have already revealed an upright fascia carrying TEKTON lettering across the leading edge of the bonnet, a large grille with horizontal detailing, rectangular LED headlamps, vertically stacked daytime running lights and a contrasting red trim element stretching across the front.

The raised bonnet, muscular wheel arches and upright body profile are accompanied by the same squared-off design at the rear with a sleek full-width LED light bar that links the outer lighting elements while the main tail lamps feature rectangular signatures positioned at the extreme edges.

Also Read: Soon-Arriving Nissan Tekton SUV – Top 5 Things You Should Know

Nissan lettering occupies the centre section below the rear glass while TEKTON branding extends across the lower tailgate beneath the registration plate recess. Thick black bumper cladding, silver skid-style inserts, integrated reflectors, roof rails, rear spoiler and rear wiper complete the production-ready exterior design.

Nissan Tekton Interior & Features

The SUV is expected to borrow much of its equipment from the latest Duster. Top-end variants should feature a 10.1-inch touchscreen infotainment system with Google built-in, wireless Apple CarPlay and Android Auto, a 10.25-inch fully digital instrument cluster, connected car technology, wireless smartphone charging and a six-speaker Arkamys sound system.

Also Read: Patrol-Inspired Nissan Tekton SUV Teased Ahead Of Launch On July 9

A large panoramic sunroof, ambient lighting with multiple colour options, dual-zone automatic climate control, rear AC vents, passive keyless entry, push-button start and a powered tailgate are also likely. It will also get ventilated front seats, lumbar adjustment, paddle shifters on automatic versions and a spacious boot. The cabin will also boast premium upholstery, an auto-dimming inside mirror and 60:40 split-folding rear seats.

Nissan Tekton Safety

Nissan Tekton

The Japanese auto major is expected to equip the Tekton with Level 2 ADAS bringing technologies such as adaptive cruise control, lane keep assist, blind spot monitoring and forward collision warning. A 360-degree camera, front and rear parking sensors, six airbags, electronic stability programme, ABS with EBD, tyre pressure monitoring system, etc.

Nissan Tekton Engine & Performance

Mechanically, the Tekton will ride on the same platform as the new Duster. The SUV is expected to offer the familiar 1.0-litre turbo petrol engine producing 100 PS and 160 Nm alongside a 1.3-litre turbo petrol developing 163 PS and 280 Nm. Transmission choices could comprise a six-speed manual and a six-speed dual-clutch automatic. While Renault also offers an E-Tech hybrid, Nissan has not confirmed whether that powertrain will be introduced at launch.

Nissan Tekton Rivals

The Tekton will compete in one of India’s busiest SUV categories against the Hyundai Creta, Kia Seltos, Maruti Suzuki Grand Vitara, Toyota Urban Cruiser Hyryder, Honda Elevate, Skoda Kushaq, Volkswagen Taigun and MG Astor. Following the Gravite, it becomes Nissan’s next major product for India, while a larger three-row C-segment SUV has already been confirmed to arrive later.

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Triumph 350cc Bikes Prices Increased Again In India – New Price List

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Triumph Speed T4 receives the biggest revision of Rs. 10,000 while the Tracker 400 records the smallest increase of Rs. 3,000

Triumph Motorcycles has revised prices across its 350 cc and 400 cc range in India with every model becoming more expensive in July 2026. The latest revision ranges from Rs. 3,000 to Rs. 10,000 as the British manufacturer updates prices just a few months after expanding its entry-level portfolio following the arrival of GST 2.0 revisions implemented late last year.

The Speed T4, Speed 400, Tracker 400, Scrambler 400 X, Scrambler 400 XC and Thruxton 400 have all received revised price tags. The Speed T4 records the biggest hike in the current round. Its price has increased by Rs. 10,000 – taking the motorcycle from Rs. 1.99 lakh in June to Rs. 2.09 lakh in July. Compared to its April 2026 launch price of Rs. 1.95 lakh, the entry-level roadster is now Rs. 14,000 more expensive.

The Speed 400 also becomes dearer but by a smaller margin. The motorcycle now costs Rs. 2.40 lakh, up from Rs. 2.34 lakh in June with a Rs. 6,000 increase. Since its April 2026 price of Rs. 2.32 lakh, the Speed 400 has become Rs. 8,000 costlier overall. Meanwhile, the Tracker 400 records the smallest revision in the range with its price rising by Rs. 3,000 from Rs. 2.46 lakh to Rs. 2.49 lakh.

Also Read: 2026 Triumph Premium Bike Range Launched – 7 Models Unleashed

Model	July 2026	June 2026	Difference
Speed T4	Rs. 2.09 lakh	Rs. 1.99 lakh	+Rs. 10,000
Speed 400	Rs. 2.40 lakh	Rs. 2.34 lakh	+Rs. 6,000
Tracker 400	Rs. 2.49 lakh	Rs. 2.46 lakh	+Rs. 3,000
Scrambler 400 X	Rs. 2.65 lakh	Rs. 2.59 lakh	+Rs. 6,000
Scrambler 400 XC	Rs. 2.99 lakh	Rs. 2.94 lakh	+Rs. 5,000
Thruxton 400	Rs. 2.75 lakh	Rs. 2.70 lakh	+Rs. 5,000

Triumph has also revised prices of both Scrambler derivatives. The Scrambler 400 X now carries a sticker price of Rs. 2.65 lakh courtesy of a Rs. 6,000 increase over June. The more off-road oriented Scrambler 400 XC costs Rs. 2.99 lakh – up by Rs. 5,000 over last month and Rs. 10,000 compared to its launch price of Rs. 2.89 lakh.

The retro-inspired Thruxton 400 has also received a revision. It now costs Rs. 2.75 lakh compared to Rs. 2.70 lakh in June with a Rs. 5,000 increase. Relative to its launch price of Rs. 2.65 lakh, the café racer has become Rs. 10,000 more expensive. Among the current lineup, the Speed T4 has witnessed the largest increase since launch while the Tracker 400 remains the least affected.

Also Read: Upcoming Triumph Bonneville 400 To Be Priced Affordably In India

Triumph offers one of the widest premium entry-level motorcycle portfolios in the country comprising roadster, scrambler, tracker and café racer body styles. The revised prices are a result of manufacturers across segments wanting to adjust pricing in response to changing market conditions.

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TVS Apache Achieves 70 Lakh Sales Milestone In Just Over 2 Decades

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TVS Apache now has over 70 lakh customers across 90 countries as it has reiterated its popularity in local and international markets

TVS Motor Company has announced that the Apache motorcycle series has crossed the 70 lakh sales milestone globally – a little over two decades after its debut in 2005. The company also unveiled a new brand campaign titled ‘Tu Race Laga’, celebrating the journey of one of its biggest performance motorcycle brands from India. The Apache lineup is currently sold in 90 countries and has grown into one of the fastest expanding premium motorcycle families in the world.

The Apache story began with TVS’ Track to Road philosophy bringing technologies and engineering lessons from the company’s racing programme to production motorcycles. Over the last 20 years, the range has expanded across multiple segments – starting with street motorcycles before growing into supersport and adventure touring categories. The portfolio today spans engine capacities from 160 cc to 310 cc.

The Hosur-based manufacturer says Apache has played a major role in introducing several segment-first technologies over the years. These include roto-petal disc brakes, fuel injection, dual-channel ABS, multiple ride modes, TVS SmartXonnect, Glide Through Technology, Built-To-Order factory customisation, keyless ride system, traction control and dynamic stability systems.

The additions have helped the brand establish an appreciable position in India’s premium motorcycle space while expanding its global footprint. The company has also built one of the country’s largest riding communities around the Apache name. More than five lakh registered members now participate in organised rides, track sessions and brand-led activities.

TVS says these events have helped create stronger engagement among owners. To commemorate the milestone, TVS has launched the ‘Tu Race Laga’ campaign film directed by National Award-winning filmmaker Ram Madhvani. The film draws inspiration from the Apache’s Track to Road philosophy and focuses on the emotions associated with riding, racing and everyday motorcycling.

Speaking on the milestone, Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “Twenty years ago, TVS Apache was born with a singular vision  – to bring the excitement, control, and race-bred capability of the racetrack to everyday riders through our ‘Track to Road’ philosophy. Today, as we celebrate the milestone of 7 million customers globally, we are proud to see TVS Apache evolve into one of the world’s fastest-growing premium motorcycle brands and a thriving community united by a shared passion for riding.”

The Apache family currently consists of motorcycles across three categories. The street and naked lineup comprises the RTR 160, RTR 160 4V, RTR 180, RTR 200 4V and RTR 310. The RR 310 represents the supersport category while the recently introduced RTX serves as the brand’s adventure tourer.

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