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Mahindra has lined up a wide range of new launches across internal combustion and electric segments over the next 3 to 4 years
Mahindra & Mahindra is preparing to enter a decisive growth cycle with its automotive business set to play the lead role over the coming decade. The company is concentrating on strengthening the foundations of its most successful verticals – placing SUVs and light commercial vehicles at the centre of its long term expansion strategy.
The homegrown manufacturer has lined up a wide range of new launches across internal combustion and electric segments. The brand has already expanded its ICE lineup with updates and additions while its electric portfolio is scheduled to grow rapidly over the next three to four years as part of garnering more market share.
Models such as the recently introduced XEV 9S have set the tone with future EVs like the BE 6 Rall-E, Thar EV, Scorpio EV and multiple born-electric SUVs waiting in the wings. Alongside this, refreshed versions of key ICE models including the updated Scorpio N and the XUV 7XO are set to arrive soon with pre-bookings already open for the latter.
Besides products, Mahindra is also consolidating its focus on international markets – targeting both right-hand-drive and left-hand-drive regions. New modular platforms, software-led architectures and a more mature design language are being developed to support this as Mahindra looks to position itself among the global elites.
The intent was recently reiterated with the showcase of four new concepts and the NU_IQ platform which will underpin several future models expected to debut by 2027. These next-generation architectures are designed to support multiple powertrains and judging by recent spy images, the production version of the Vision S concept could be the first to arrive.
In the light commercial vehicle segment, the strategy is more about consolidation than experimentation. Mahindra already commands over 50 per cent of India’s domestic LCV market and is now deepening its presence in the sub-3.5-tonne category. Over the past five years, Mahindra’s standalone automotive volumes have nearly doubled to around 9.28 lakh units.
The farm equipment business is targeting a three-times expansion while Mahindra Finance is working towards a fivefold increase in its asset base. Looking ahead, Mahindra has reiterated that capital allocation will remain selective, favouring businesses that promise scalable growth and sustainable returns.
The post Mahindra Doubles Down On New SUVs & EVs With Aggressive Launch Plans appeared first on Gaadiwaadi.com - Latest Car & Bike News by Surendhar M.
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