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JSW will reportedly enter PV market with a premium plug-in hybrid SUV on its own midway through 2026 in India
JSW Motors is preparing to make its standalone entry into domestic passenger vehicle space with the launch of a premium plug-in hybrid electric SUV in June 2026 and it will be a separate identity from its existing JSW MG Motor India joint venture. To be positioned in the premium segment, the upcoming SUV is expected to carry a price tag of around Rs. 45 lakh reportedly.
The new automotive brand places JSW Motors in direct contention with luxury automakers including BMW, Audi and Mercedes-Benz – particularly in a segment where plug-in hybrid options remain limited. Unlike mass-market hybrids, the technology combines electric-only driving capability with long distance flexibility that the PHEVs are renowned for.
Manufacturing for the new model will take place at JSW Motors’ upcoming facility in Chhatrapati Sambhaji Nagar, formerly Aurangabad, in Maharashtra. The plant is being developed to support future electrified powertrains and will play a central role in scaling the company’s hybrid and electric plans for the future.
Also Read: MG Windsor Becomes India’s Best-Selling Electric Car In 2025
On the technology front, JSW Motors is in advanced discussions with several international automotive firms for partnerships. The potential collaborations are expected to cover mobility solutions including battery electric vehicles, plug-in hybrids and range-extended electric vehicles. Multiple technologies are currently under evaluation and at least one tie-up could be formalised in the near future to support product development and localisation.
The new venture builds on the group’s recent automotive experience through JSW MG Motor India in which JSW holds a 51 per cent stake following the restructuring of MG’s India operations a few years ago. The JV’s EV sales rose 136 per cent in 2025 to 51,387 units – giving the brand close to a 30 per cent share in India’s electric car market.
Also Read: JSW MG Motor Posts 70,500+ Units In CY2025, Windsor EV On Top
JSW Motors’ upcoming SUV is being developed as a distinct offering as it looks to establish its own identity, dealer network and product philosophy with the first set of dealerships expected to be operational closer to launch. If executed well, the June 2026 launch timeframe could give India a new domestic player in a space currently dominated by global luxury marques.
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