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Maruti Suzuki Victoris has garnered over 30k units since launch while the Grand Vitara helps increase the brand’s volumes in the midsize segment
Last month turned into another appreciable one for Maruti Suzuki in the SUV space with four of its models finding a place inside the overall top ten sales chart. None of them managed a top-four finish, but taken together, the numbers show how the brand relies on volume consistency. Models like the Fronx, Brezza, Victoris and Grand Vitara pulled their weight in different ways.
Leading Maruti’s charge was the Fronx which ended the month in fifth position. It posted sales of 15,058 units, only slightly ahead of the 14,882 units it recorded in November 2024 with a marginal 1 per cent growth. Even so, maintaining monthly volumes at around 15,000 units in a crowded compact SUV space is no small feat.
The compact SUV coupe is based on the same Heartect platform as the Baleno and both are delivering impressive numbers with the latter posting over 13,700 units. The Brezza followed next finishing sixth with 13,947 units sold in the top ten SUVs table. Compared to the 14,918 units sold during the same month last year, this represents a 7 per cent year-on-year decline.
A notable highlight for Maruti Suzuki last month was the Victoris. Ranking seventh overall, it clocked 12,300 units and has gone past the 30,000 sales mark already in just over two months. At the lower end of the top ten, the Grand Vitara secured the tenth spot with sales of 11,339 units.
This was an improvement over the 10,148 units sold in November 2024 – resulting in a 12 per cent year-on-year increase. Along with the Victoris, Maruti’s midsize SUV offerings combined for over 23,000 units during the month. They are based on the same platform and have several commonalities in terms of features and appeal, and they overlap in prices too.
However, the new Victoris is sold through the regular Arena outlets while the Grand Vitara can be bought only through the Nexa premium chain appealing to a slightly different set of consumers. They share the same engine lineup but the design separates them largely. Their clever positioning helps Maruti Suzuki garner more volumes in the midsize space and it will be compounded by the launch of the e Vitara next month.
The post Maruti Strikes Again: Fronx–Baleno Playbook Repeats With Victoris & Grand Vitara appeared first on Gaadiwaadi.com - Latest Car & Bike News by Surendhar M.
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