Premium Car Buyers Are Choosing To Buy EVs And Hybrids

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Nearly half of all cars priced above Rs 30 lakh sold in India are now electrified, as premium buyers increasingly move away from traditional petrol and diesel powertrains

India’s premium car market is undergoing a rather interesting change. While the mass-market segment continues to debate fuel efficiency, E20 petrol and charging infrastructure, buyers spending more than Rs 30 lakh are increasingly looking at electric and hybrid vehicles. In fact, electrified powertrains are now close to overtaking traditional petrol and diesel options in the premium segment.

According to data from Jato Dynamics, electric vehicles, hybrids and plug-in hybrids accounted for 49.1 per cent of registrations in the Rs 30 lakh-plus segment between January and May 2026. This is a massive jump from around one in 10 vehicles just three years ago. The shift also highlights how quickly buyer preferences can change once newer technology becomes available in a segment where price is not always the primary consideration.

The reasons are fairly straightforward. Premium buyers are increasingly looking at the overall ownership experience rather than simply choosing between petrol and diesel. Performance, refinement, technology, sustainability and the total cost of ownership are now becoming equally important. A premium EV, after all, can offer instant performance and a quieter driving experience while potentially reducing running costs.

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Luxury carmakers are also responding to this change by offering buyers more choice. Instead of betting entirely on battery electric vehicles, manufacturers are expanding their portfolios with strong hybrids, plug-in hybrids and fully electric cars. This is particularly relevant in India, where charging infrastructure and long-distance travel concerns continue to influence buying decisions.

Mercedes-Benz India currently gets around 14 per cent of its sales from EVs, almost double the contribution seen until recently. BMW India, meanwhile, recorded a 78 per cent increase in EV sales during the first half of 2026, with electric cars accounting for 26 per cent of its sales compared to 21 per cent during the same period last year.

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Interestingly, luxury EVs are also increasingly becoming primary cars rather than second or third vehicles in affluent households. Improved battery technology and longer driving ranges appear to have helped build confidence among buyers. The question is no longer simply whether someone should buy an EV. For many premium buyers, it is now about deciding which EV makes the most sense.

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