Bajaj Acquires Major Stake In KTM – What It Means For The Indian Brand?

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With the acquisition process now completed, Bajaj owns 100% percent share in Pierer Bajaj AG (PBAG), which controls KTM AG

Bajaj Auto, one of India’s leading two-wheeler manufacturers, has completed the acquisition process of Pierer Bajaj AG, which now gives it a majority 74.9% (approx.) stake in Pierer Mobility AG (PMAG) and KTM AG (KTM).

The acquisition process began in May 2025 and took several months to obtain the necessary approvals from European regulators, following Bajaj’s agreement to purchase the shares held by Pierer Industries AG (PIAG). On November 18, the company confirmed the development in a regulatory filing under SEBI’s Listing Obligations and Disclosure Requirements.

To give a basic idea of the entire structure, Bajaj Auto has proceeded with the acquisition via its wholly subsidiary, Bajaj Auto International Holdings BV, which is based in the Netherlands. This subsidiary has purchased all 50,100 shares of Pierer Bajaj AG (PBAG) from Pierer Industries AG (PIAG), which previously had a controlling shareholding. Now, Bajaj has 100 percent ownership of the Pierer Bajaj AG, which gives it a majority stake of 74.9% in KTM AG and Pierer Mobility AG.

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After the completion of the entire acquisition process, Bajaj has renamed Pierer Bajaj AG (PBAG) to Bajaj Auto International Holdings AG. On the other hand, the Pierer Mobility AG (PMAG), which is listed on the SIX Swiss Exchange in Zurich and the Vienna Stock Exchange, has been renamed as Bajaj Mobility AG.

Apart from this, restructuring of the supervisory and management boards is also underway in order to align the company with the new goals and strategies. It is also important to note that Bajaj Auto has invested 800 million euros to revive the KTM brand.

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KTM 390 Adventure

With this acquisition in place, Bajaj has now got full control of KTM’s operations, along with an opportunity to expand its global reach, establishing the Indian brand as a leading two-wheeler manufacturer on the international pedestal. It will be interesting to see how Bajaj will lead the charge, paving the way for KTM’s revival globally.

The post Bajaj Acquires Major Stake In KTM – What It Means For The Indian Brand? appeared first on Gaadiwaadi.com - Latest Car & Bike News by Amit Rawat.



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