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Early success with the first two models in the dedicated EV portfolio instils confidence in Mahindra to expand production and raise sales targets
Having received a phenomenal consumer response for its ‘Born Electric’ line-up, Mahindra is ramping up production. The company expects its monthly sales to grow significantly in the coming months, according to a new report from PTI.
At the launch of the XEV 9S this month, Mahindra announced plans to expand the production capacity of Born Electric models at the Chakan (Maharashtra) plant from currently 90,000 units to 1.2 lakh units by March 2026. The operationalised production capacity stands at 5,000 units per month, and the company plans to raise the actual output as well, to 8,000 units per month.
Rakesh Jejurikar, the Executive Director and CEO of Mahindra’s Automotive and Farm Divisions, told PTI that the company expects to sell 7,000 units—nearly 90% of the produced volume—per month. By March 2028, Mahindra anticipates that approximately 25% of its sales will come from electric models. The majority of this EV volume should come from the dedicated models like the BE 6, XEV 9S, and XEV 9e.
Also Read: Mahindra BE 6 Formula E Edition Booking & Delivery Details – Only 999 Units
In the future, Mahindra will export its EVs to both RHD and LHD markets, beginning with the former. The company is eyeing the UK and EU with its Born Electric models, and the former is likely to be the first destination when it is ready for exports. The versions shipped to European markets may have several technical changes to comply with the different safety regulations and meet local consumer preferences.
Between April 2021 and March 2027, Mahindra will have invested up to 16,000 crore rupees in dedicated EVs. Of these 16,000 crore rupees, it has allocated 6,500 crore rupees for the launch of the current three models, including 4,500 crore rupees for the BE 6 and XEV 9e combined and 2,000 crore rupees for the XEV 9S.
Also Read: Mahindra XEV 9S Variant Wise Features, Booking, Test Drive & Delivery Details
Mahindra introduced the BE 6 and XEV 9e in November last year and commenced their deliveries in March. The company says it has sold more than 30,000 units of these models combined in just seven months and that these units have cumulatively clocked over 20 crore kilometres. About 60% of these units are achieving a city range of more than 500 kilometres when driving at speeds of less than 100 km/h.
The post Mahindra Aims To Achieve 7,000 Units In Monthly EV Sales Soon appeared first on Gaadiwaadi.com - Latest Car & Bike News by Team GaadiWaadi.
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